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| Knowledge and documentation needs in the development of advertising campaigns | by José Fernández-Cavia |
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| Viral advertising: Communication through infections | by Mònika Jiménez Morales |
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| New stages, new narrative forms: The Web 2.0 and audiovisual language | by Nuria Lloret Romero and Fernando Canet Centellas |
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| Semantic Recommender Systems. Analysis of the state of the topic | by E. Peis; J. M. Morales-del-Castillo; J. A. Delgado-López |
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| Technology Watch and Competitive intelligence for SEM-SEO | by Cristòfol Rovira |
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